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FOR IMMEDIATE RELEASE
Web Design and Usability Services Firm Tweak Interactive Expands Team
Portland, Oregon – July 20, 2004 — Tweak Interactive, a top Portland web interface design and usability services firm, this month hired two new staff. Michele Hirschhorn, formerly of Business Wire, joined the company as Senior Account Executive, a new position, and Jennifer Becker, a New York City transplant, as Interactive Project Manager. The additions bring the employee count to seven.
"We are excited that Michele and Jennifer have joined our team," said Katherine Gray, CEO and Executive Producer. "Both women share Tweak's commitment to building strong relationships with our clients and within our industry, and both are top performers in their respective fields."
In addition to the new hires, Kim Stetson, who joined the company in 2003, has been promoted to Marketing Manager, also a new position at Tweak.
"We're also thrilled to have Kim as our Marketing Manager," Gray continued. "With Kim in this new role we will share the many successes we've created for our clients over various industries."
Michele Hirschhorn
Most recently, Michele Hirschhorn was District Sales Manager at Business Wire where she worked with clients to access global news and information delivery. While there, she consistently increased Business Wire's market share in the Northwest on an annual basis. In her new role at Tweak, Hirschhorn will enhance and manage the company's growing roster of clients.
Jennifer Becker
In her previous position with Bernard Hodes Group Jennifer Becker served as an Interactive Project Manager responsible for overseeing the redesign of websites for such clients as Burger King, Cracker Barrel, and Corning. Prior to Bernard Hodes Group, Becker managed interactive and print media campaigns through various agencies in New York City for such clients as NYPD and L'Oreal. In her position at Tweak she will manage project requirements, schedules and budgets, ensuring client projects fulfill business goals.
Kim Stetson
Kim Stetson comes to Tweak with a strong background in sales and event planning. While at Cacheon Inc., a software company in San Francisco, Stetson implemented outbound communication programs, managed trade show logistics and production, implemented and managed a sales force automation system, and created sales tools. In her position at Tweak she will support business development and public relations efforts by implementing strategic marketing programs.
About Tweak Interactive
Tweak Interactive is a web design and usability services firm focused on building great online experiences. Incorporating best practices of interface design, web metrics and usability methodologies, Tweak helps its clients connect with their audience in a meaningful and useful way. Clients include Unicru, Tripwire, Serena (formerly Merant), Annenberg/CPB/OPB, InfoSpace, EuroRSCG and Hollywood Entertainment. For more information please go to www.tweakinteractive.com.
Contact:
Kim Stetson
kstetson@tweakinteractive.com
www.tweakinteractive.com
503.227.8128
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