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A strong visual concept not only supports your branding and identity objectives, it also sets the stage for how your users interact with the site.
Drawing on your established identity--or beginning with new identity development--we create a design concept that supports your branding goals and appeals to the sensibilities of your users.
And we don't just stop with the pretty pictures. In the design phase we determine:
- overarching creative concept
- style of photography and/or illustration
- main color palette and companion colors
- typographical treatments
- graphical interactive devices (buttons, arrow styles)
- tone of copywriting and messages
Next we marry these visual concepts with the interface designs we completed in the information architecture to form the final page design. The result is a branded, usable interface that drives your customers positive experience at your site.
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