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How many times have you been to a Web site and simply could not find what you were looking for? Frustrating, isn't it? We can make sure your customers don't experience this at your site by planning how people will find information early in the design process.
Building a site's information architecture combines several activities. First we identify the site content requirements, then we design the organization of that content in a way that makes sense to your users. We document this process in a visual diagram called a site map.
Next we design how people will find and interact with that content in a process called interaction design. We determine each step users will take to complete their tasks, from searching out a product, to submitting a customer service request, to completing a transaction. We map this out in a series of simple renderings of important site pages, called wireframes.
This is the perfect time to conduct usability testing. But we haven't even built the site! Exactly. With our wireframes we can build a paper-prototype of the most important site features and test the interaction design and, if necessary, make any refinements. Since we're only working with line drawings on paper, it's fast and easy to make any changes and ensure that the most important features of the site are easy to use. Testing at this phase is one of the most cost-effective ways to ensure your site's success.
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