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Your site exists to promote your business, whether your objective is to open a new sales channel, grow existing relationships, or improve customer services. We begin our UCD process by interviewing you about your company's overall marketing strategy and what role your Web site plays in your plan.
When determining what your site needs to do for your company, we investigate the following:
- Online and offline habits of your customers and what benefits your site can offer to them
- Messaging and content strategies that will integrate with your present marketing and communications efforts, including search engine optimization (SEO) opportunities and email marketing
- Effective positioning of your products in order to maintain message consistency with your sales and reach your revenue objectives
- Appropriate technologies for your audience-and your internal IT team--that will support your long-term strategies
- Integration with legacy systems that will streamline business processes
Once we've determined your business needs and defined a strategy, the next step is to research what your users need and bring these sets of goals together.
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